Transport Foundry and Intermx Announce Partnership
/We are thrilled to announce our partnership with Intermx, a Data Enablement® company focused on democratizing access to population intelligence.
Since 2017, Intermx has been building solutions that help more businesses, industries, and communities unlock insights from location-based population analytics. Through the process of Data Enablement, Intermx creates custom data workflows, products, and strategies that empower a greater variety of teams to make data-driven decisions.
Intermx’s data products and computing power have wide-reaching applicability. For example, understanding the nuances around human population patterns is imperative for the out-of-home advertising industry made up of national media operators, global agencies, and well-known brands.
The Out-of-Home advertising industry relies on Intermx insights weekly to inform the buying and selling of media. This includes assets like billboards, signs on and in buses, and digital displays within busy city and transit areas.
Transport Foundry sets out to create the tools a modern transport planner should have ready in their arsenal. With our data products and services, more government and private sector stakeholders can make transportation planning decisions that can improve a city’s mobility.
Transport Foundry also identifies strongly with the Intermx family of companies’ mission. Bringing the utility of population data to cities, planning organizations, and stakeholders of all sizes is a shared passion. This type of intelligence has typically only been accessible to professional engineers and skilled data scientists.
By combining our efforts, we are helping more professionals take advantage of data-driven decisions. Fueled by a deeper pool of information from Intermx, Transport Foundry can improve on the effectiveness of past, present, and future scenarios within CityCast nationwide.
Our software and data products serve to enable the strategies that will be brought to life by real humans, and we’re looking forward to the added value our partnership with Intermx will bring to serve that goal.