Resident Activity Analysis

How do residents of Washington DC spend their day?

This data set helps us understand the activity patterns of residents within a specific area. Here we see the population movement of Washington DC residents within a 24-hour period. Notice how the population density fluctuates based on the time of day.

Learning more about these activities gives greater insight into population behavior and movement relative to their location of residence.

Trade Area Analysis

Where do people that go to a neighborhood in DC come from?

With our Trade Area Analysis, you can get learn where people that frequent a specific geographic area originate from. For example, we’re seeing populations from the northern Atlanta suburbs spending time in Sandy Springs during a span of 30 days.

This data set can inform market analysis, economic development, transportation efforts, and more!

Visits

What’s the average occupancy of malls last week during lunch time?

This data set is, as you would expect, a measure of “foot traffic” or visitation at a specific location. Visits are a powerful building block to any population intelligence strategy because they can be segmented in a variety of ways and dimensions.